Businesses with good work that is hard to find online
Your clients value what you do, but you rarely show up on Google or when people ask AI tools like ChatGPT. SEO has been on the list for too long without getting the attention it needs.
SEO and AI search consultancy
Search has changed. The fundamentals haven't.
Your customers still search on Google, and more of them now ask AI tools for recommendations. Both reward the same things: a technically sound website, genuinely useful content and credible evidence. We build those foundations so the right people find you, trust you and get in touch.
What’s holding your website back?
Traffic dropped?
“Why has my website traffic dropped?”
What can cause it
A decline in organic traffic can follow ranking changes, technical problems, lower demand, website changes, search-result changes or incomplete tracking. A traffic drop does not automatically mean that SEO has failed.
How we help
We diagnose what changed before recommending action, then turn the evidence into a prioritised plan for qualified organic visibility.
Read the full guideNot in AI answers?
“Why doesn’t ChatGPT mention my business?”
What can cause it
AI answers do not select businesses from a guaranteed directory. Visibility can vary by question, location and available sources. There is no special schema or shortcut that guarantees a mention.
How we help
We strengthen service clarity, useful content, technical accessibility and credible evidence across the web, using sound SEO rather than AI hype.
Read the full guideVisitors, no enquiries?
“Why is my website getting traffic but no enquiries?”
What can cause it
Traffic is not the same as commercial demand. Visitors may be looking for something else, reach unclear service pages, lack confidence in the evidence or face friction when trying to get in touch.
How we help
We connect SEO with conversion strategy, improving search intent, landing pages, contact routes and lead tracking so qualified opportunities are measurable.
Read the full guideIs this you?
The businesses we help most.
Businesses ready for a better SEO approach
Freelancers, agencies or in-house support got you this far. You now need senior direction across SEO and AI search, and someone accountable for outcomes rather than monthly activity reports.
Multi-site and multi-brand organisations
You manage several websites or brands and need one coordinated SEO and AI search strategy, with a single point of ownership and consistent reporting.
AI SEARCH CONSULTANCY
AI search is changing how buyers research.
Strong SEO is still the foundation. We help businesses make their information easier to find and trust across Google and the AI tools their buyers use.
Learn about AI search consultancyWHY SEARCH EQUITY GROUP
Visibility you own, not rent.
- Builds over time
- Keeps working
- Grows in value
Paid ads stop the moment the budget does. Search equity is different. It is a business asset built in search over time: pages that rank, content that AI tools trust and cite, and a reputation that keeps bringing the right enquiries in.
Search equity compounds over time. The stronger the foundations, the more valuable it becomes, and the harder it is for competitors to catch up. Stop renting visibility and start building something you own.
About Jessica SeedSERVICES AND PRICING
Four clear ways to work together.
Choose an ongoing senior search partnership, or start with a focused project when you need a clear plan or defined SEO support.
ONGOING PARTNERSHIPS
Senior direction for businesses ready to make search a sustained commercial priority.01Senior leadership
Fractional SEO Director
From£4,500per month
Senior search leadership for businesses that need an experienced person to set direction, coordinate delivery and keep search work moving.
- Search strategy and commercial priorities
- Direction for marketing and development teams
- Delivery coordination and stakeholder communication
- Clear reporting for leadership teams
- A senior search lead without a full-time hire
Best suited to organisations with an existing team, partners or delivery resource.
02
Monthly Search Consultancy
From£2,495per month
Ongoing SEO and AI search consultancy for businesses that want strategy, priorities and agreed improvements managed as one monthly programme.
- Clear search strategy and priorities
- Agreed website and content improvements
- Technical direction and quality oversight
- Monthly progress review
- Direct senior input from Jessica
For teams carrying out implementation themselves, consultancy-only support is available from £1,695 per month.
FOCUSED PROJECTS
Practical ways to begin, test the fit or make progress on a defined priority without a monthly commitment.03Clarity and direction
Search Visibility Jumpstart
£995one-off
An SEO and AI search review for one website, designed to turn uncertainty into a practical 90-day plan.
- Technical SEO and site health review
- Search performance and opportunity review
- AI search visibility for relevant buyer questions
- Comparison with up to three relevant competitors
- Prioritised 90-day action plan
- 60-minute findings and next-steps session
Get a clear, independent view of your search visibility, the gaps holding it back and the actions most likely to strengthen it. Search Console and Analytics insight is included where account access is available.
04Flexible support
SEO Support Bank
£750one-off
Eight hours of senior SEO support for a defined technical, content, migration or troubleshooting priority.
- Scope agreed before work begins
- Eight hours of senior SEO support
- Suitable for defined tasks or troubleshooting
- Priorities agreed in advance
- No monthly commitment
A flexible way to get expert support on a clear priority, subject to suitable scope and delivery capacity.
Want a copy to share internally? Download the capability overview
SEO CONSULTANCY FAQS
SEO and AI search consultancy questions.
Direct answers to the questions asked most often about SEO consultancy, AI search optimisation, and working with Search Equity Group.
What is an SEO consultant?
An SEO consultant is a senior specialist who plans and directs a website's search visibility strategy, rather than executing tactical tasks in-house. A consultant advises on priorities, coordinates delivery, and measures commercial outcomes. Search Equity Group operates as an SEO consultancy led by Jessica Seed, with specialist delivery coordinated behind the strategy.
What is AI search optimisation, and how is it different from SEO?
AI search optimisation, sometimes called generative engine optimisation or GEO, is the practice of making a website eligible to be retrieved, understood, and cited by generative AI systems including ChatGPT, Claude, Perplexity, and Google's AI Overviews. It shares foundations with traditional SEO (crawlability, useful content, authority signals) but places extra weight on entity clarity, self-contained answers, and third-party mentions that AI systems treat as evidence.
How do I get my business to appear in ChatGPT, Claude, and Perplexity answers?
Start with pages that are crawlable, indexable, and genuinely useful. Answer specific questions clearly, support claims with evidence, make the business and its expertise unambiguous, and build credible third-party mentions. ChatGPT search requires access for OAI-SearchBot; Claude uses live web search with citation; Perplexity crawls with PerplexityBot. These steps improve eligibility. No platform guarantees inclusion.
How do I appear in Google AI Overviews and AI Mode?
Google states there are no additional technical requirements or special schema for its AI features. A page must be indexed and eligible for a snippet. From there the fundamentals apply: helpful people-first content, sound technical SEO, internal links, strong page experience, and structured data that matches the visible page. Meeting these conditions improves eligibility, not guarantees. Google Search Console is the first place to confirm indexing and monitor performance.
What does an SEO consultant cost?
Fractional SEO Director support starts at £4,500 a month. Monthly Search Consultancy starts at £2,495 a month. Search Visibility Jumpstart is a £995 one-off paid SEO and AI search diagnostic for one website. An SEO Support Bank provides eight hours of senior SEO support for £750 as a one-off project. For teams carrying out implementation themselves, consultancy-only support is available from £1,695 a month.
Is Search Equity Group an agency?
No. Search Equity Group is a senior SEO and AI search consultancy, led by Jessica Seed. Strategy, client relationships, and quality oversight are led at senior level. Relevant specialist delivery is coordinated as needed. This structure gives clients direct senior input without the layered account management of a larger agency.
Can you guarantee rankings or inclusion in AI answers?
No credible SEO consultant or AI search consultant can guarantee a specific ranking, lead volume, or inclusion in an AI-generated answer. Search Equity Group focuses on improving the technical, content, and authority signals that support discoverability and commercial performance. Any consultancy or agency promising guaranteed rankings should be treated with caution.
Do you work with clients outside the UK?
Yes. Search Equity Group works with English-speaking organisations internationally. The consultancy is based in the UK and delivers remotely with clients throughout the UK, Europe, America, and beyond.
Guidance references: Google Search Central, OpenAI crawlers and Anthropic web search.
START A CONVERSATION
Let’s Talk About Your Search Priorities.
Tell us where visibility or enquiry quality needs to improve, or which website problem needs resolving. We’ll help you choose the most useful next step.
Current availability
Now scheduling a limited number of new engagements from November 2026.
Your details are used to respond to your enquiry only. There is no automatic marketing enrolment.